Blar i BI Open på forfatter "Kvarekvål, Elias Dalholt"
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Small change, a lot of opinion. corporate rebranding from a stakeholder perspective
Kvarekvål, Elias Dalholt; Schneider, Theresa (Master thesis, 2019)In light of the recent rebranding of the Norwegian oil giant Equinor, this study investigates the differences in opinions on a high-profile rebranding, and how these can be explained through psychological theories on ...